Digital Portfolio
About Me
Started my writing career in 2018 with a writing internship at the DeVoe L. Moore Center, Florida's Public Policy Research Institute.
Since then, I 've gained professional experience as a writer and content specialist with 6 years of expertise in my the field. Leveraging my ability to create innovative and engaging content that aligns with a company's brand and marketing objectives.
My work focuses on messaging and content marketing to accelerate business growth, increase brand awareness, in addition to drafting documentation and material that communicates the benefits of a product or service to consumers or stakeholders.
I have a background in Content Development, Professional Writing, and Project Management that stems from the Software-as-a-Service (SaaS), Business-to-Business (B2B), Business-to-Consumer (B2C), Franchise and Telecommunication industries.
Career Overview
As a professional copywriter, I am at the heart of all your communications such as forming brand voice, defining marketing strategies, shaping product messaging, and cultivating tone to deliver copy that excites and engages. The ability to weave a mix of creative and technical messaging to your target audience is what I do.
My Education
Florida State University, Tallahassee, FL.
The College of Arts & Sciences, Graduated 2019
B.A. in Editing, Writing, and Media
Minor Studies in Philosophy/Law
Honor Societies:
1) The National Society of Leadership and Success (NSLS)
2) Mortar Board - National College Senior Honor Society
Miami Dade College (Wolfson Campus), Miami, FL.
The Mass Communications & Journalism Department, Graduated 2017
A.A. in Literature & Composition with Highest Honors Distinction
Minor Studies in Music
Honor Societies:
1) Phi Theta Kappa (PTK)
Awards & Recognition
My Writing Metrics
Clear and Concise
I am a marketing-minded wordsmith who can take complex concepts and make them easy for business leaders and customers to understand.
Informative
I create copy that communicates what a product or service does. I educate and inspire new customers to take action and be informed.
Results-Driven
I enjoy driving engagement, increasing readership, and converting readers into high-value leads through relevant brand-boosting content.
Multi-Media Application
I produce content that can be used across many platforms, including web, social media, sales collateral, blogs, news articles, press releases, brochures, advertising copy, and much more.
Usage of Data
I am able to translate ideas from the first spark of inspiration into final assets that accomplish marketing goals. I always leverage data and research to shape the tone of my writing.
Active Brand Voice
I can write for a diverse set of audiences in a company's client portfolio. I bring branding topics to life and transform them into compelling, relatable, easy-to-understand copy.
As a Creative
When it comes to creativity, I like to think outside the box. My passion for writing allows me to create documents that display brand image, ad copy, magazine covers, marketing proposals, company catalogs, and much more!
Content Marketing Objectives
My Writer Attributes
I am self-motivated. I take charge of my own writing with the goal of increasing readership, website visitors, and enhancing the brand voice.
I am ambitious. I believe that communication is the key to most of the problems we face today. Effective writing can change the world.
I am a collaborator. I enjoy collaborating with designers, sales teams, marketers, and other departments to get projects done.
I am a communicator. I have a passion for storytelling and communication. I strive to produce my best writing possible for businesses and clients.
I am curious and knowledgeable. All ideas come from somewhere. I am constantly learning new industry trends and best writing practices.
