Social Media
Why is Social Media Important for Business?
A large number of consumers agree that social media enables them to interact with brands and companies. While traditional marketing and advertising methods are one-way media, where brands rely on their monologue to win over a consumer, social media empowers dialogue and gives consumers unique opportunities to engage. Media management and marketing strategy are the two hallmark methods involved in building and leverage a strong social media presence. Many companies decide to invest in social media primarily to attract and build customer loyalty. It also increases market reach, including international markets.
Social Media Marketing
Marketing is a constantly evolving process and business owners need to adapt to the latest trends and advancements in thinking and technology, it's a continuous education. Social Media has huge potential to increase sales and create connections with customers. No longer is it optional or ‘nice to have', social media should hold a central role in any marketing strategy, for both brand awareness and customer service. Quality time needs to be spent nurturing the brand across social media channels.
Story-Telling with a Purpose
Knowing Your Brand
Before you can effectively engage in social media storytelling, you first need to understand your brand, what it has to offer, how it differs from competitors, and what your audience thinks of it. With this information, I'll know what you need to communicate about your brand and highlight about your products or services in your social posts.
Identifying Your Target Audience
In addition to knowing your brand, you also need to have a deep understanding of your audience that consumes your social media content. Once you know who your audience is, you’ll be able to identify ways to capture their attention through social media storytelling.
Choosing a Social Media Platform
Different social media platforms lend themselves to certain types of storytelling. Instagram and TikTok, for example, rely on visuals, while LinkedIn and Facebook are better fits for longer text-based posts. It's important for your brand to identify which social media platforms to focus on to tell your story in the most effective way.
Understanding the Psychology of Sharing
Have you ever asked yourself why you chose to share a certain post? People share content because we want to connect with other humans. Many businesses share content because they’re told they have to. Your goal as a business owner is to tap into that sense of connection you have as an individual. Share things because it will help you connect with the people who you want to use it. Don’t produce just to be producing. Make quality an important factor of all the content you create and share.
Social Media Post Samples
Important Note: All posts below are mockups I created for sample-viewing only and are not published on any social media platforms.
